ISLG Site Copy - First Draft

Hi Haley ,

Thanks for the draft site copy above. I took an initial review, and before I make more detailed comments, I want to ask about the approach about marketing Legal Analytics. Legal Analytics is a major new feature, and it's surprising that it was omitted from the copy for the Product page. Why was this done?

Also, is your recommendation that we change the title of Legal Analytics to ISLG Network? If so, I'm not sure I agree with this choice. Legal Analytics provides an in-depth reporting tool on various data concerning cases (hence my initial suggestion of using ISLG Reports). This includes data relevant to people and organizations, but its main purpose is to give users an ability to analyze data trends in the cases, and so I feel the term "network" overly simplifies the function of the tool. I understand that we're trying to create copy that promotes sponsored profiles, but I don't want that to come at the cost of promoting the Legal Analytics as a research tool.

Happy to have a call to discuss this in more detail.

Thanks,

Morgan

Hi Morgan  

Thanks for looking at this so quickly! 

Re: Product page
This was a miss on my end—there wasn't a revised wireframe for the Product page, so my understanding was that we were describing the new features on their respective pages (Document libraries and Profile pages), and otherwise just editing previous copy. We can add mention of those two features now once we align on the below.

Re: Legal analytics
I do think it might be helpful to get back on a call and clarify / chat through naming options for this. We wanted to make the name of the profile listings extremely clear since all of the features since legal analytics contributes to all of the features in some capacity. If there's a different end benefit (i.e. Reports) that we want to emphasize instead, we're definitely open to that. On this note, we'll want to clarify whether the features added to the Product page are "Document libraries" and "Profile pages" or the branded term we choose for "Legal analytics". 

Do you have time to connect Monday afternoon? 

Best,
Haley

Hi Haley ,

Yes, I think there's two different benefits to Legal Analytics. There's the research tool component that allows researchers to understand the data underlying disputes and cases, which includes data concerning people and organizations. There is also the marketing tool component that allows people and organizations to promote themselves, by including more information about themselves in connection with their individual report pages (i.e., profile pages).

A call on Monday works for me. I have a call scheduled between 2-3, but otherwise, I'm available.

Thanks,

Morgan

Hi Haley ,

In addition to the above, I discussed the issue with Industrial during our call this afternoon concerning the updated mock-ups, and it was mentioned that the high level changes concerning Legal Analytics are outlined here: Re: Marketing Site - IA - TOLOGIX - ISLG App Rebuild. In addition, Industrial is going to work on providing you with updated outlines of the Product page to provide you with more guidance on where Legal Analytics fits into the list of product features.

Also, for the call on Monday, could you please add Naomi to the calendar invite.

Thanks,

Morgan

This sounds good, thanks Morgan . The main thing we'll want to discuss is how "Legal analytics" shows up in the new structure, within the pages for document libraries and profiles.

It will be good to clarify! Naomi is 3pm PST okay for you on Monday? Manuela will add you to the invite. 

Best,
Haley

Ok. Sounds good, Haley .

Note it's the other way around: people and organization profiles show up within the Legal Analytic tools. We are promoting direct access to profiles through the marketing pages, but all these data are derived from the Legal Analytics tools.
 
Morgan 

Hi Haley , 

3pm PST is fine!

Thanks, 

Naomi

Hi Morgan  

We wanted to summarize/confirm a few of the things we discussed on today's call to ensure we're moving in the right direction: 

Savannah could you please share the updated Product page mockup once it's ready? We'll hold off on adjusting that page until we can see the new design. 

Let me know if you want to get back on the phone to talk through any of this, Morgan! We'll wait for your confirmation before making copy changes to ensure we stay within scope of two rounds of revisions.

Best,
Haley

Hi Haley ,

A few things to clarify on the above. The Dispute and Dispute Document Library and Treaties and Rules Library are separate from ISLG Reports. The Libraries are where users browse and access content (i.e., access and view documents). ISLG Reports are where users analyze data and generate reports on such data. People or Organization profiles are integrated in ISLG Reports. Here are some wireframes that illustrate ISLG Reports: https://projects.invisionapp.com/share/JET7XMPSQFW#/screens/412261648_Legal_Analytics_Landing.

The existing USPs don't capture the "data", "reports" and "analytics" elements of ISLG Reports. The current USPs seem more relevant to SME-based tools (Subject Navigator, Citators, etc.), which is different from the data-based ISLG Reports.

Hey Morgan ,

Thanks for your help clarifying. If we're going to add a new USP to the homepage that speaks to data/reports, it will significantly impact homepage design. I'll look to Naomi to let us know if adding a fourth icon (in addition pinpoint info; map relationships; review analysis) is approved from a design perspective. If not we will need to revise the three existing USPs to encapsulate those benefits.

Similarly, on the Product page, we'll need to know what the latest layout looks like with new fields for ISLG Reports, Document Comparison, and Notifications before we develop new copy for those features.

Let us know when new wireframes and/or mockups are available for those two pages, and we'll go from there!

Thanks,
Haley

cc: Manuela  

Hi Haley ,

Yes, I've posed the question to Industrial about the USP in my comments within the wireframes, so Naomi or Melissa perhaps you could comment how best to deal with this issue.

Regarding the product page, here is a draft of the mock-ups for the product page: https://projects.invisionapp.com/share/JHXSFMXARB7#/screens/428639487. I've inserted a couple of comments that need to be addressed, but otherwise, I believe this is what layout of the page will be.

Thanks,

Morgan

Hi Haley and Morgan ,

Regarding the homepage USP we will be adding a fourth section to refer to ISLG reports. We are in the process of adjusting the mockups based on Morgan 's feedback yesterday, so we will be able to get these to you soon. 

Regarding the wireframes (sent in Morgans message above) the layout won't be changing so much, the feedback is regarding the order in which the citator sections are displayed. Hopefully you can start with this, so we aren't blocking you on any work regarding these two sections!

Thanks, 

Naomi 

Hello all,

Just chiming in re: timing!

Savannah , could you confirm if this timeline is still up to date? 

 
If the content population dates are still accurate, we have ample time to finalize copy. So that we don't run into any further changes to wireframes or mockups, we would recommend that we hold on copy revisions until the mockups have been fully approved.  Morgan – it should only take us a few days to update copy based on the feedback and cross-reference against the finalized designs.

Let me know if that works for you Morgan . And Savannah if you have a firm date for mockup final approval, then I can update timing for our copy right away.

Thanks all!

CC: Haley Naomi Melissa

Hi Manuela ,

That makes sense to me assuming the timelines are still the same.  We don't want to jump the gun further on content until we've finalized the design. 

Thanks,

Morgan 

Hi Manuela , 

We had revised the timeline in June to accommodate for an October 1st launch date. 

UX: June 15 - July 17

IA - June 19

Wireframes - July 3

Design: July 20 - August 7

QA: September 4 - 18

We have started initial development and are just wrapping things up on the design side. Our designer is updating the products page and should have that complete by end of day tomorrow. 

Overall, we are still on schedule for content pop. to start on September 7th. 

Okay, thanks for the context. If mockups are finalized this week, we can use next week to finish copy.

Here's an updated scheduled Morgan : 

CC: Haley  

Sounds good, Manuela and Savannah .

Morgan

Hi Savannah , do you have an update on timing for the revised mockups? We were hoping to receive them at the end of last week to ensure ample time for revisions ahead of your content population timeline. Thanks in advance! 

Hi Manuela , 

Apologies. We are implementing the latest round of feedback and should have this completed by end of day tomorrow. I will post them here when completed. 

Savannah

Hi Morgan , 

We've gone through your latest feedback and implemented the changes. 

A couple notes: 

Patrick is working on the login mockup and this should be completed by end of day today.

Manuela  - if you have any questions about the mockups, don't hesitate to ask. Thanks for your patience on this! 

Hi Savannah ,

Thanks I'll take another quick review right now. A couple of comments to address your notes above:

Thanks,

Morgan 

Hi Savannah ,

A couple of unresolved issues in the mock-ups, but otherwise things look good:

Issues 1 and 2 need to be resolved so that Quietly can develop the appropriate copy, whereas issue 3 may not need to be resolved now, but it would be good to see the UI on dropdown menu filters (multi-select, searchable, etc.)

Thanks,

Morgan

Hi Morgan , 

Sorry about that - 1 and 2 are updated. #3 I will chat with Naomi and Mel on. 

Have a great weekend. 

Savannah

Hi Savannah ,

It looks like the same images and copy were used for issue 1 and 2. The Browse Document Library should be highlighting the Document Comparison tool. The Browse Profiles should be highlighting ISLG Reports.

Thanks,

Morgan

Ok, we've corrected that and put in the proper copy and image.

Browse Document
https://projects.invisionapp.com/share/J8YDIFCZBFM#/screens/428089218

Browse Profiles
https://projects.invisionapp.com/share/J8YDIFCZBFM#/screens/428089219

Thanks Morgan !

OK. Thanks Savannah . There's still some issues with the copy (which Quietly can address), but the images look good.

Manuela and Haley , with the exception of the login mock-up (I'll explain more below), you should have all the mock-ups you need to create your revised draft of copy.

Regarding the login mock-up, when we launch the new ISLG, it will be launched in beta form. This means that users will have the options to access both the old and new applications for a period of time. During the beta period, a page will be presented to the user after they login prompting them to choose the old or new application (along with the ability to select the new application as the default option going forward). We would like you to create a short piece of copy (one sentence) that would entice users to choose the new application option. More details will follow when Patrick completes the mock-up, but I wanted to give you a heads up that this copy will also be needed.

Thanks,

Morgan

Thanks Morgan , and appreciate the heads up for the login copy. We'll be looking over the mockups this afternoon and will get back to you on Monday AM regarding timing. We're still aiming to have something over to you by Tuesday EOD, but we'll confirm once we evaluate the scope of the changes and may need to extend into Wednesday. 
 
Thanks again and have a great weekend!
Manuela 

Great. Thanks Manuela . Let us know if you have any questions.

Have a good weekend!

Morgan

Hi Morgan & Manuela ,

Here is the mockup to the login page: https://invis.io/J8YDIFCZBFM#/430067403_Login

Morgan , let us know if you have any feedback and we will be sure to implement it first thing Monday. 

Savannah

Hi Savannah ,

It's more than what I was expecting, but I like it. I suppose we'll need to narrow which tools to include in the slider windows. We should probably include the following:

Melissa and Naomi , let me know if you think I'm missing anything.

Manuela , we'll want to create copy for each of these slider windows, which I assume will be similar to the copy developed for each tool on the new Product page.

Thanks,

Morgan

Hi Morgan , 

No I think the list above covers it.

Thanks, 

Naomi

Great. Thanks Naomi .

Manuela  and Haley , let us know if you have any questions to assist in giving you context for the copy.

Morgan 

Hi Morgan ,

Thanks for compiling this. Savannah Naomi , is it possible to share an InVision folder that only includes the pages we're responsible for? This current experience includes several pages we aren't developing copy for (e.g. Respondent State, Date Range, etc.) and excludes several pages we are developing copy for (e.g. About ISLG, Contact Us, Start Your Trial).

Could you also confirm that this IA is up to date?

Thanks again,
Haley

cc: Manuela  

Hi Haley ,

There is some content from the Document Library and Browse Profile pages that I expected you to develop copy for (e.g., callouts when the user hits the paywall). For the About Us, Contact US and Start Your Trial pages, there are no changes to existing pages (except for the new beta login page described above), so you can just refer to the existing site.

If there is any ambiguity on this, I'd be happy to hop on a call to discuss.

Thanks,

Morgan 

Hi Haley , 

The IA doesn't include the pages that are being pulled from the application:

We have an all staff meeting from 2-3:30 today but we can provide more clarification and/or updated inVision after that should you need it. 

Savannah

Hi Morgan  

Totally understood re: Document Library and Browse Profiles (that copy is already underway) and thanks for the added context on the missing pages. 

We'll work through revised copy this week to have to you by Thursday latest. 

Best,
Haley

Sounds good. Thanks Haley .

Savannah , what's the deadline for getting the copy complete? Above you've posted: Content population: September 7 - 11. I assume that means we'll want everything done before the 7th?

Thanks,

Morgan

Morgan ,

September 7th would be ideal however we can be flexible. If there are still pages you're working out the final details on after the 7th, that's no problem as we can populate content as we receive it and I don't anticipate the actual population taking very long on our end.

Haley  - Do you need any additional clarification from Naomi or are you good to proceed?

Understanding why certain pages are missing, I think we're good to go Savannah  - thank you! 

Hi Morgan !

We're sharing a revised draft of the website copy with you today. This new version features:

In order to expedite revisions and not delay Industrial, would it be possible to have your feedback in the document by EOD tomorrow? 

Best,
Haley

Thanks Haley .

Yes, I'm having a pretty hectic week, but I will do my best get the copy reviewed by EOD tomorrow. If that doesn't happen, I'll ensure to take care of it over the weekend.

Thanks,

Morgan 

That's perfect, thank you!

Hi Haley ,

I completed my review of the copy. There's a fair bit of work to be done. I'll let you review my comments and changes, and then perhaps we can have a call next week to discuss. I want to ensure we're clear on the approach when it comes to ISLG Reports and Browse Profiles.

I'd rather get this right than rush it. As Savannah mentioned above, we can always integrate the September 7th deadline is flexible as the copy can be added after development has started.

Thanks and have a good long weekend.

Morgan

Thanks for your quick feedback, Morgan .

I've gone through and addressed the majority of your notes and suggestions throughout—I think we're getting close!

We have a few new sections to write before we ask you to review the latest, but in the meantime I wanted to clarify your comment on page 3.1 where you say we "should probably be creating CTAs for when users select links to content that hits that paywall relevant to the following tools". Could you provide more detail there or let me know if it would be best to schedule a quick call? 

Best,
Haley

Hi Haley ,

Sounds good.

Yes, I'm referring to pop-up CTAs that appear when users select content from Dispute Library that is only available for subscribers: https://projects.invisionapp.com/share/J8YDIFCZBFM#/screens/428089223

image.png 366 KB • Download

The idea is that we would create copy for each pop-up CTA type, which I believe would include the following:

Thanks,

Morgan
 

Thanks Morgan ,

We've made further revisions, and added copy for the new fields you requested. 

Let me know if this is approved, or if you have any further feedback!

Best,
Haley

Great. Thanks Haley ​. I'll give this a review tomorrow and hopefully we'll get this all wrapped up.

Morgan

Hi Haley ,

I've added another round of edits.

Melissa and Naomi , I've mentioned you in a couple of comments to highlight that we've inserted some new CTAs into the browse profiles pages to generate interest in users purchasing sponsored profiles. We'll need to amend the wireframes accordingly. As far as the action taken when the CTA is selected, we should probably create a page with a form (similar to the Contact Us page) that a user can fill-out to submit a request for sponsored profile, which if submitted would send an email to profiles@investorstatelawguide.com. 

These are the fields that should be in the form:

In addition, we should put some copy above the form fields that explains something along the following:

Want to enhance or add your profile to ISLG?
Fill out this short form to contact ISLG. We will be in touch within one business day with more information.

Thanks,

Morgan

All updated on our end, Morgan  !

Great Haley . I think we're good to go.

Savannah , here is a link to the copy: https://docs.google.com/document/d/1ojrssAZNL3VgPZjJZ9Pta1oYjRObLxcYUgpd474NyDY/edit?usp=sharing noting my comment above about dealing the sponsored profile CTAs.

Thanks,

Morgan

Hi Morgan , 

I've made some additions based on your above message. If you are okay with the added callouts, we will revise the mockups and templates to accommodate this. Please let me know if you think something should be modified on the pages below. 

Thanks, 

Naomi 

Looks good, Naomi .

I've added some comments to the Enhance Profile Form page. Also, we'll need some copy for the description sections:

image.png 103 KB • Download

My suggestion is something along the following:

"ISLG profiles are generated based on publicly data collected concerning investor-state disputes. People and organizations have the ability to add their profile or enhance their profile with additional information, including an image, nationality, place of residency, bar admissions, language and a full-length biography."

Haley , your input on this would be appreciated. 

Also, we should ensure the CTA for the Organization listing and individual report detail pages include the copy specific to organizations.

Thanks,

Morgan

Hi Morgan ,

A few tweaks suggested below:

ISLG profiles are generated based on publicly available data concerning investor-state disputes. People and organizations have the ability to add to or enhance their profiles with additional information, including an image, nationality, place of residency, bar admissions, language and a full-length biography.

Let me know if you have any other questions. 
Haley

Hi Haley ,

In the description above, I was trying to describe two possible situations:

How do you suggest to best describe and appeal to users in both situations?

Thanks,

Morgan

 

I see, Morgan  — thoughts on the below? 

ISLG profiles are generated based on publicly available data concerning investor-state disputes. People and organizations have the ability to build a new profile or enhance an existing profiles with additional information, including an image, nationality, place of residency, bar admissions, language and a full-length biography.

Looks good, Haley . Could you please integrate this into the copy: https://docs.google.com/document/d/1ojrssAZNL3VgPZjJZ9Pta1oYjRObLxcYUgpd474NyDY/edit and then we should be good to go.

Morgan

Great, I've added it as a new page: 9.0 Enhance Your Profile.

Thanks, Morgan !

Haley

Great. Thanks Haley . Note I added the sub-header, description and form as well to the section.

Morgan 

Hi Haley ,

I just wanted to confirm something with you to make sure I'm not missing anything! In the highlighted area here (https://invis.io/J8YDIFCZBFM#/428089214_Document_View) does this correspond to the "Product Paywalls" section of the copy document? If not would you be able to point out the place where it is in that document?

Thank you!

Naomi

image.png 253 KB • Download

Hi Naomi ,

Haley has actually left Quietly as of last Friday. Manuela , will follow-up on who to contact for further information.

However, for the question above, yes, you can refer to the  Product paywalls section in the copy document: https://docs.google.com/document/d/1ojrssAZNL3VgPZjJZ9Pta1oYjRObLxcYUgpd474NyDY/edit#heading=h.piil8m2ttdv8. Different copy is used depending on the type of tool being highlighted.

Thanks,

Morgan

Hi Morgan , 

Okay thank you for confirming!

Naomi 

Hi Naomi – yes, you're correct! The section you've referenced corresponds to the "Product Paywalls" in the copydeck. 

Let me know if you have any other questions!
Manuela