Launch Notice

Hi Liam , 

Are you free at 1pm for a quick chat? Just want to clarify exactly what you need so we can be as efficient as possible. If 1pm doesn't work, I'm also available until 3pm. 

Thanks,
Manuela 

Following-up on above, we need branded media assets that we can use for LinkedIn and Twitter posts. We can probably handle the copy, unless this can be produced by end of day.

We'll also be sending out a noticed to our newsletter subscribers via Mailchimp. 

Thanks,

Morgan

Hi Manuela , 

I'm available at 1 if you still need further clarification, although Morgan did a much better job explaining what we need.  

L

Thanks Morgan ! Clear on the social assets – we can leverage the templates that we've designed for the LinkedIn campaign.

In terms of messaging, we'll re-write this more formally, but are you looking to generally say "The new ISLG has officially launched" with a CTA to "learn more" or "check it out"? 

For Mailchimp, do you simply need copy to insert into the email template, or will a visual banner need to be produced? If you need an asset here, please just let me know the specs. 

Thanks!
Manuela 

That messaging sounds good, simple and direct. 

For Mailchimp, we have a visual banner that we use for our newsletter that we can use, so we are just looking for the copy.

Okay, thanks Liam! I'm getting the team together – should have an update for you in the next couple of hours. 

Thanks Manuela !

Hi Liam and Morgan

Here's a draft of the copy we propose. A couple of notes: 

Liam and Morgan  – let me know if you'll need our support with the visual assets here as I do want to make sure we have our resource available before EOD. :) 

Hi Manuela,
I made a couple quick changes to refocus it towards the new platform, the first round seemed a bit too focused on the Enhanced Profiles.  The MailChimp copy is great though.  

Thanks Liam ! Your edits look good. Our designer is working on the two assets for Twitter and LinkedIn, and I'll have them to you as soon as possible. 

Great, thanks for turning it around so quickly!

Hi Liam - we've done a couple of different versions for you. Let us know which you prefer and if there's anything you'd like us to adjust. 

Hi Manuela ,
I really like the officially launched one, I think we'll be using that.  Thanks for the quick turnaround, it is greatly appreciated!
Morgan , do you want me to post these tonight, or should I wait until the morning?

Yes, the "officially launched" copy looks good, and I like the assets with images, but can we ditch the one on top-right and swap it out with an image with more diversity.

Thanks,

Morgan

Morgan  To clarify, did you want a second version with the "officially launched" copy with a more diverse image? Or do you want to keep the "latest features" copy and just swap the image? 

Hi Manuela ​,

Yes, the "officially launched" copy with a more diverse image would be great for both Twitter and LinkedIn.

Thanks,

Morgan

Hi Morgan and Liam , 

See below for a few more versions for your review. Let me know if you have any further feedback. 

Looks great, Manuela .

Liam , versions 2 and 3 both look good to me. I'll let you make the call on selecting what is appropriate for the posts.

Why don't post a draft of the copy below, including any hashtags that you'll be including.

Thanks,

Morgan 

Hi Morgan ,

I believe we approved the copy already, I wasn't going to include any hashtags unless anyone had serious objections to that.  I find them cheesy when used especially on LinkedIn, but I also rarely use Twitter so could be wrong on that.

Twitter - "It’s here! The new and improved Investor-State LawGuide is now available—including ISLG Reports, Document Comparison tool, and more!"

LinkedIn - "The new ISLG has launched! Try our new interface and research tools to find the subjects, treaties, cases and publications that matter to you. The new features will make your research more effective and efficient, start your trial today!"

Ok. Sounds good, Liam . Please share the posts below once they're up.

Morgan

LinkedIn - https://www.linkedin.com/feed/update/urn:li:activity:6786070962073939968

Twitter -
https://twitter.com/ISLG_updates/status/1380304671558934528

I've reposted it from my individual LinkedIn account, which Morgan and Paul , you guys should probably do as well.  

Great. Thanks Liam . I've reposted it.